Burberry, along side Riccardo Tisci, has been in a period of change and modernising the brand.
The brand is having a modern, rather younger approach and directly targeting the younger costumer. Logos, the new monogram and collections, like the B – Series, had the goal of giving Burberry a whole new look and feel.
The responses were not the ones the brand expected.
The loyal consumer were confused, whilst the new younger audience were excited.
This is why we have created this space for our new younger fans that want to know everything this is happening in this NEW ERA in Burberry.
It will feel more personal to the consumer. New content, announcements, collections and contests will be announced here in the BURBERRY NEW ERA.
BURBERRY NEW ERA 